No group has focused on building alignment and enlistment more than the non-profit, civic, and community sectors.  I’ve had the good fortune to work with some of the best – hospitals, animal shelters, the Chamber of Commerce, and industry change groups. With shallow budgets and a heavy dependence on volunteers (not to mention the careful watch of donors), the best non-profit groups not only stay afloat, they thrive by focusing on a few core goals.

Like non-profit groups, service professionals (like lawyers, consultants, accountants, and other service providers) rarely function with a “command and control” hierarchy, and instead depend on the alignment and enlistment of others – including clients, their staff, fellow professionals, or others.